13-Mar-2008
AMMAN - The Regional Roundtable on Brand Valuation and Its Methods opened its doors on Tuesday to a host of representatives of regional law and pharmaceutical firms, top Arab brand owners as well as experts from the IP industry.The Roundtable, organized by Abu-Ghazaleh Intellectual Property (AGIP) in cooperation with the International Trademark Association (INTA) and held at Talal Abu-Ghazaleh College of Business (TAGCB), tackled issues related to the importance of valuation of brands.
The International Director of Talal Abu-Ghazaleh Valuation, Dr. Ulrich Moser, discussed issues related to Intellectual Property (IP) and brand valuation, focusing on the significance of brands value, methods on how to value brands and the purpose of valuation.
According to Moser, there are two different types of brands, those related to services, giving “Al-Jazeera” and “Emirates” as examples; and product brands such as Nutella and Fine.
Dr. Heinz Goddar, former president of Licensing Executives Society International (LESI) and of LES Germany, noted that this Roundtable aims at assisting companies, especially small and medium-sized enterprises (SMEs) in determining the value of their own technology.
“It is also important for innovators to know that their innovations have financial value highly appreciated by other companies,” he said.
Goddar also discussed valuation methods, including cost, market and yield approaches, in addition to providing SMEs with simple methods for valuating their innovations and technologies.
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